SEO & PPC
Improving search engine rankings, driving targeted traffic, and skyrocketing conversions sound great but is easier said than done. This is where strategic SEO and PPC efforts can make a significant difference to your digital presence.
What is SEO?
SEO (Search Engine Optimization) refers to the practice of optimising a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website, ultimately leading to increased visibility, brand awareness, and conversions.
What is PPC?
PPC (Pay-Per-Click) is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. These ads typically appear on search engine results pages (SERPs), on social media platforms or as display ads on other websites. Advertisers bid on keywords or interest groups that are relevant to their target audience. The goal of PPC advertising is to drive targeted traffic to a website or landing page and convert those clicks into leads or sales.
Why is SEO important?
SEO is crucial for online success, as it increases visibility, user experience, and can be a cost-effective method of generating traffic to your pages. It involves optimising your content and website for search engines, making it easier for users to find and navigate. By ranking higher in search results than competitors, SEO can also give businesses a competitive edge and establish them as thought leaders in their industry.
Why is PPC important?
PPC provides a targeted approach to advertising that can almost instantly increase visibility and drive traffic to your website. Ads are specifically targeted to a business's audiences, resulting in higher click-through rates and conversions. PPC also allows tracking of advertising spend and performance, ensuring that advertisers are getting the most out of their marketing budget.
Why choose Koben?
Communication
We are known for our responsiveness. Our team of marketing specialists and developers are all under one roof, allowing for open communication and collaboration. This ensures seamless and streamlined implementation of SEO and PPC strategies.
Faster Processes
By leveraging our streamlined processes and well-coordinated team, you will experience faster turnaround times and exceptional quality. The benefit of an agency offering end-to-end services, that are all in one place, improves lead time massively.
Cost Efficiency
Our expertise and efficient communication allow us to deliver our SEO and PPC services at a more affordable rate, yielding more value from your investment.
Accelerate Your Digital Growth With Our Services
Search Engine Optimisation
Our team of experts will work with you to understand your business goals, conduct a thorough analysis of your current website and online presence, and develop a customised strategy to improve your search engine rankings, drive traffic to your site, and increase conversions.
- Keyword Research & Analysis
- On-Page Optimisation
- Technical SEO
- Local SEO
- Reporting & Analytics
- Website Migration
Pay Per Click Marketing
Our PPC services are designed to help businesses reach their target audience and drive conversions as fast as possible. We start by conducting market research to then create custom ad copy and design eye-catching ads to engage your unique audience. Ongoing optimisation ensures that your campaigns remain effective and efficient. We provide regular reports and analyse the data to measure success and make improvements.
- Search Engine Advertising
- Display Advertising
- Remarketing
- Ad Copywriting
- Landing Page Creation & Optimisation
- Campaign Management & Optimisation
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