BCNA Non-Profit Digital Transformation

BCNA’s Non-Profit Digital Transformation Journey

DXP
Digital Transformation
Non-Profit
Discover BCNA’s Non-Profit Digital Transformation, a journey with Koben Digital enhancing support and connectivity for breast cancer care.
Homepage of BCNA for mobile and desktop

The Brief

Breast Cancer Network Australia (BCNA) stands at the forefront of support and information for those impacted by breast cancer. However, its digital presence, anchored by an outdated Umbraco 7 platform, struggled to meet modern expectations. This gap represented not just a technical shortfall but a barrier to effectively reaching and empowering BCNA's online community.

The Challenge

BCNA's website was hampered by aged design and functionality, alongside the imminent end-of-life of Umbraco 7. This predicament threatened BCNA's connection with its online audience. Coupled with ambitious plans to overhaul its digital presence through a comprehensive Digital Experience Platform (DXP), the website's redevelopment was pivotal. Preserving SEO rankings and ensuring a seamless transition to a more dynamic, future-ready platform were paramount concerns.

Koben Digital's team seamlessly integrated with our UX design agency and internal stakeholders, demonstrating not only their technical expertise but also their commitment to true collaboration.
Wayne Pales
Digital Transformation Officer - BCNA

The Solution

Koben Digital's strategic foresight matched BCNA's digital aspirations. The upgrade to Umbraco 11 was a calculated step, signalling the initiation of an expansive DXP project. Positioned as a foundational element, this website was to be a linchpin in BCNA's digital ecosystem overhaul.


The rebuild concentrated on technical alignment, aiming to forge a robust framework integral to the DXP vision. This endeavour went beyond aesthetic enhancements, focusing on creating a technically sophisticated, interconnected system. Engineered for adaptability and scalability, the platform was primed for forthcoming digital ventures and future growth.

+46%

Engagement Rate

Engagement rate soared by 46%, a testament to the site's user focussed interface.

+15%

Pageviews per User

Users are now delving deeper into the site

+157%

Mobile Lighthouse Score

A drastic enhancement of the mobile user experience and accessibility.

Different sections of BCNA website in a collage showcasing Proactive Project Management

The Outcome

The unveiling of BCNA's revamped website marked a transformative milestone in their digital journey. The key metrics underscored a significant improvement in user engagement, accessibility enhancements, and the overall success of the DXP integration. Community feedback applauded the site's usability and contemporary design, reaffirming the website's pivotal role in the mission of BCNA.

This collaboration highlights Koben Digital’s acumen in executing comprehensive digital transformations within the non-profit and healthcare sectors. By aligning with BCNA's vision for a unified digital experience, Koben revitalised a crucial digital asset and set the stage for a robust, future-oriented digital ecosystem. Our dedication to empathetic and innovative solutions continues to redefine the landscape of digital healthcare.

Koben's strategic approach and deep understanding of our mission and audience, coupled with rapid agile execution, was instrumental in bringing our project to life, especially under the significant time constraints we faced.
Wayne Pales
Digital Transformation Officer - BCNA

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